Introduction to and Fundamentals of Strategic Marketing. case 1 Essay

Introduction to and Fundamentals of Strategic Marketing. case 1 - Essay Example a) The Company: Kroger is one of the largest retail grocery chains in the US. The company has been known for the number of banners that it deals in (Kroger - About us, 2009). The company has over 320,000 associates and they serve customers in more than 2,476 supermarkets. The company has the following local banners including Kroger, Ralphs, Fred Meyer, Food 4 Less, Fry’s, King Soopers, Smith’s, Dillons, QFC and City Market. Kroger operates as many as 779 convenience stores, 393 fine jewellery stores, and 737 supermarket fuel stations apart from the 41 food processing plants in the US (Kroger - Operations, 2009). The company’s headquarters are located in Cincinnati, Ohio. The company has been recognised for the various charitable efforts and high levels of corporate social responsibility that the company displays. b) Product: It is clear from the above description of the company that the company deals with numerous different markets. However the food stores contribute to almost 95% of the total sales of the company. The other products and services that the company provides include Pharmacies, Jewelry stores, and supermarket fuel centers. c) The Market: Kroger holds the number one of two position in as many as 39 of the 42 markets. One of the biggest markets of the company is a market with over 9 Korger Stores. The company stands second in the list of top grocery stores in the country and holds as much as 11.4% of the total markets next only to Wal – Mart (KrogerFactbook, 2008). d) Marketing Strategy: Kroger currently utilizes a three tier marketing strategy. The company keeps its customer needs in the fore front while developing any strategy. The company produces and sells its products in three quality tiers. Each of these three tiers caters to the needs of the various markets and the customer segments. The company similar to Wal Mart, provides

Babcock marine case study Assignment Example | Topics and Well Written Essays - 2250 words

Babcock marine case study - Assignment Example Being the largest warships that the UK has ever commissioned, they are to be built like a giant Lego model and have individual blocks being built at the six shipyards surrounding UK that is before they are transported to Babcock’s Rosyth facility for the final assemble and its integration. If you happen to be in the military or a commercial sea-faring craft, there is an open door for you. A division of the Babcock International, the company provides a wide range of design, support and building services which are inclusive of upgrading, conversion, refitting and maintenance (Brown, 2003). It also offers engineering, as well as, support services to the royal navy. Most of its customers include the government of Canada, New Zealand and Canada. The marine designs the fast ferries, specialist crafts and paramilitary vessels to customers globally. In addition, it offers the water jet propulsion for commercial and military applications, landing craft, workboats, special operations cr afts, design of excluded light in alloy planking in small ship construction and other commercial vessels. Close to that is the ability of the company to provide all spares of procurement services. It supports the third party operators and also the private owners. SWOT analysis Strengths and opportunities The two largest aspects that give the company a reason for existence is the energy and the marine technology. Babcock has provided a platform for the design, integration and also management services in the marine, oil and gas and also in the defense sectors globally. Privileged to have more than 900 engineers and technical support staff, they also have inspired delivery record, proven design and management expertise, focused leadership, it is able to support all its customers on each and every aspect, including the concept of design and modification through the life management together with a safe and environmentally friendly disposal (Kim, 2005). It is the leading UK Engineering su pport services Company, and it is trusted to deliver serious support to the government along with key industry organizations within the globe. The company has proven track record as being the UK’s leader in naval support business that provides its customers with surety and huge confidence regarding its ability to safely and carefully manage and operate some of the countries most core assets together with providence of through-life support in complex programs of national significance (Brown, 2003). Further the submarine partner in the royal navy, the company is the only provider of deep maintenance, infrastructure support and in-service maintenance. The strength of its long term relationship has been portrayed in its involvement in the current and future programmes. It has unique facilities and infrastructure that has enabled the company to undertake about 75% of the UK surface refit refits and also about 50% of fleet maintenance. Managing and also operating two of the three U K naval bases, has enabled Babcock to work successfully with the ministry of Defense over the last ten years and hence delivering considerable cost reductions and further service improvements as part of successful partnering relationship with the Royal Navy and Ministry of Defense. It has unique naval infrastructure across the UK which support complex engineering programmes and at the same time increasing the availability of the customer’